Target audiences, customer profiles, ideal clients… OH MY! When I first started my business, my target audience was anyone and everyone who wanted my services. But, by speaking to everyone, I was really speaking to no one.
By defining who you want to work with and targeting them specifically, you can begin to attract them in every way, and start to work with your dreamiest clients and customers ever!
What is an ideal client?
An ideal client is a person or business whose exact needs are met through your product or service. It’s also someone you WANT to work with based on your long-term business goals.
Why do I need an ideal client?
If you don’t know WHO you’re speaking to, how can you write your website copy, social media posts, advertisements and emails to anyone but the masses? When you know who you want to work with, you can start to attract them specifically.
Click below to download a totally free workbook to help you identify your ideal client!
This system is different than others because it starts with YOU. We will identify your strengths, interests and the ways you are already benefiting people. Next, we move onto talking about your dream clients by looking first at the clients you already love! You'll end with 2 full dream client profiles.
September 14, 2017
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[…] If you don’t know WHO you are targeting, how can you choose a business name that will appeal to them? When you know who you want to work with, you can choose a business name and branding that will attract them specifically. Click here to download a FREE ideal client workbook to guide you through this process! […]
Yes, selecting and knowing an ideal client is so important. I often find myself thinking about the people I’m leaving out with my targeting, but then I remember that I won’t have the time to focus on my ideal client if I’m too busy trying to focus on everyone. You better serve your clients when you know who they are and tailor your products to them.