Head Up, Inc.
LOGO & BRANDING || GRAPHIC DESIGN
Head Up is a consulting and coaching service for organizations. The mission: “We cultivate leaders and teams to be high performing bad-asses by developing customized ways to bring out the best in each other and focus on what counts.”
For the branding, I used a bold orange and a giraffe as the symbol. The giraffe’s iconic feature is its long neck. Symbolically, this long neck represents reaching out, stretching, and elevating ourselves. Dream analysts believe that a giraffe in our dreams is a reminder that we are all powerful beings with remarkable potential to not only rise to a challenge, but do so with grace and integrity. The giraffe represents long-reaching, far-seeing vision. With its head lifted as high as the treetops, the giraffe’s vision is focused on the horizon. Giraffe’s literally see a “bigger picture.”
WHAT THE CLIENT SAYS ...
“Working with Elizabeth has been lots of fun. She’s responsive and professional, but most importantly, she’s got a real, creative punch that makes whatever I’m trying to do SO MUCH BETTER!” - Stephanie Judd